What is Avon UK?

Avon is a county with a ceremonial status located in the West of England. Its main cities are Bristol and Bath. The name comes from the River Avon.

Avon is the largest direct-sales firm in the world. Six million women are exposed to an Avon brochure each three weeks. Their multi-billion dollar merchandise are available for purchase through their global army.

In 1886, the company was founded.

Avon is the fourth-largest pure-play cosmetics company and connects 6.5 million representatives in 100 countries. Its ethos is women for women, which is evident throughout its product portfolio and corporate culture. Its logo, for example has pink shades and mother-of-pearl, which reflect femininity. All letters, except the "n" are displayed in capitals to emphasize their significance and power.

David McConnell founded the company in 1886. He was a traveler book salesman who found that female customers, usually women who were at home in the afternoon were more interested in the free perfume samples he handed out to them. McConnell enlisted them as his sales representatives and the Avon company was born.

Today, Avon is one of the largest cosmetics companies in the world and a household brand in many countries. It is renowned for its charitable efforts and has supported campaigns to fight gender-based violence and breast cancer. It is also a leader in environmental issues with its own sustainability group.

The founder of Avon believed in importance of giving women the power to be empowered. This was a revolutionary idea in a time where women were expected to stay at home to take care of their families. Avon's model of business gave them an opportunity to earn their own income and achieve personal success. Avon is currently led by a strong woman, Angela Cretu. She is responsible for the business operations outside Latin America and oversees the global brand.

The company specifically designed for women.

AVON is a brand that offers food and mascara on the lashes. It's the company that fights wrinkles with one hand and breast cancer on the other, who understands the importance of having a perfect lip, yet still opens its mouth to speak out against domestic violence and for women's financial independence. It is the company which supports six million Representatives around the world.

Established by David H McConnell in 1886 to empower women financially The company is today one of the top cosmetics companies and is among the world's oldest direct selling companies with more than 130 years of experience under its belt. Despite its age, it remains at the leading edge of contemporary beauty and social selling with a wide range of products such as cosmetics, fragrance, cosmetics along with fashion jewelry and accessories including lingerie, home care and personal care.

Rather than focussing on traditional retail outlets instead, the company's 5 million Representatives (or "Reps") sell products directly to customers face to face or online creating relationships as they go along. It's a model that has endured time and a model that allows parents, mums as well as students, young entrepreneurs and retirees to work from home while earning on their own terms. This model is more relevant than ever as the pandemic changes working patterns. The AVON campaign's latest edition celebrates women who play a variety models that range from a London beatboxer to an art restorer and an astronomer, all of them embracing their inner power.

Control your power

Avon has been a symbol of progress for women for more than 135 years. It encourages women of all ages, regardless their age, to run their own businesses and earn a flexible salary. Avon's legacy is alive today with its iconic earning opportunity that allows mums and students as well as young entrepreneurs to take control of their own destiny. The brand is also recognized for encouraging women to be confident and to build their confidence through its 'Ding Do, Avon calling' catchphrase.

The new Embrace Your Power global platform with a visual approach, an innovative campaign and integrated campaign were developed in partnership with Wunderman Thompson UK. It is based on the idea that each woman is born with a distinct strength, but gender inequalities hinder it. Avon is determined to recognize these strengths by enabling women to attain financial independence and connect them to a community of beauty lovers and offering aspirational beauty products at irresistible value and with a price that is especially relevant considering the high cost of living.

Additionally, the brand is launching on Amazon for the first time in the UK in an effort to expand its omnichannel strategy and increase its reach to a wider market. Amazon offers over 300 Avon skincare and beauty products and the option to order via an Avon representative in person or online avon brochure.

This new strategy has already paid off, with Avon's Awareness Score - which measures consumer sentiment towards a variety of brands every day growing among Britons who are 50 or over by four percentage points since the campaign launched.

Be a supporter of causes that are important to you

Avon's early sales model was primarily driven by a network known as representatives. One of the company's first representatives was Mrs P.F.E Albee, a resident of Winchester who was a role model for Avon Representatives we know today. She was a pioneer in providing women with a chance to become financially independent and earn their own money in a time when women didn't even have the vote.

AVON is committed to supporting the causes that matter most for women, especially those that tackle breast cancer and domestic violence. Through our Avon Foundation we support charitable educational, scientific and educational initiatives in addition to human rights and humanitarian causes all over the world. We're especially focused on helping women improve their lives.

Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. In addition, Avon UK has helped support the 'Four Ways to Speak Out' campaign by Refuge which calls for one in three local authorities in the UK to provide all women and Avon children with access to specialised services to end Gender Based Violence.

The legacy of Avon is deeply rooted in popular culture. The iconic ding dong avon girl that was introduced in 1954 was immortalised by Tim Burton in his gothic classic Edward Scissorhands. Avon's image of wholesomeness is evident in the iconic Avon brochure which has reached more than six million people every week since its introduction in 1905.